_edit : Wishlist.

From an eBay guide:

EVER WONDER WHY YOU WILL SEE CERTAIN WATCHES ALWAYS SOLD BY THE SAME SELLER? THAT'S BECAUSE THERE ARE NOT THAT MANY COMPANIES THAT MANUFACTURE WATCHES. ONE COMPANY MAY MAKE AND LABEL 10 DIFFERENT BRANDS.

FOR INSTANCE, FOSSIL MAKES THESE WATCHES: MICHAEL KORS, DIESEL, BURBERRY, MICHELE, ARMANI, DKNY, RELIC, COLUMBIA AND MARC JACOBS.

MOVADO MAKES JUICY COUTURE, COACH, ESQ, TOMMY HILFIGER, LACOSTE AND CONCORD.

MANY TIMES THE WATCHES WILL LOOK SIMILAR TO OTHER STYLES MANUFACTURED BY A DIFFERENT BRAND. THE COST OF THE WATCH IS MAY DIFFER GREATLY BUT THEY LOOK SIMILAR TO ANOTHER BRAND. MATERIALS USED MAY BE DIFFERENT WATCH CAN AFFECT THE COST OF THE WATCH.

MOVADO AND FOSSIL OWN AND OPERATE COMPANY OWNED OUTLET STORES AND CARRY SEVERAL OF THEIR MANY BRANDS. MANY TIMES THESE ARE DISCONTINUED STYLES OR STORE DISPLAYS. THESE WATCHES ARE SOLD AT A FRACTION OF THE RETAIL PRICE.

[X].

Interestinggggg. So besides the materials used, consumer DO pay more for the name.