15 January 2009

Whirlwind from the Windy City


To those who think events/party planning doesnt amount to much and say theres not much growth opportunities:

Social Secretary of the White House.

Her position is all about:

The mandate the Obamas have given her, Rogers said, "is about instilling pride." Her job "is helping people visualize what the Obama presidency is about, the feelings Americans voted for—inclusion, transparency, embracing people you might never otherwise learn about—and also translating the splendor, that sweetness, that comfort of the White House to everyone." She paused and smiled. "Enormous task."


Her vision, however, is a genuine one that hopes to bring change:

But of all her jobs, the one she says has prepared her best for her new role is running the Illinois Lottery in the early nineties, during which she "met a true cross-section of people. The common thread among them never was just getting rich, but being able to do something wonderful—like adding a room to the house for an elderly mother, or paying for the grandkids' tuition," Rogers said. "If I can re-create that kind of enthusiasm at the White House, then I'm doing my job."

And how "new" change does not mean out with tradition and in with radical ideas:

"Yes, we are about change and about finding a new way, but 'new' doesn't mean that we walk away from history."

Finally, inspiration, not dublication:

"It is definitely an inspiration for us because we hear people talk about it all the time," she answered. "We would be remiss not to study those years carefully, not in order to duplicate them but to be inspired by them."

And everything clearly goes back to the importance of networking:

The advice she has given Rogers emphasizes the importance of one's friends and contacts. "Desirée already has a huge network of people in the business and social world, and she will continue to broaden it." Describing a nearly three-hour dinner with Rogers at her house near Washington, over homemade white bean chili ("major social-secretary faux pas: The wicks in the candles on my table had already been burned"), Stock said, "You get into the White House and sometimes, because of the aura about the place, there's a disconnect from people. You need to rely on your network to feed you information about what is happening in the real world, information that you can make come alive in the White House, whether it's news about emerging talent in the arts and fashion, a scientist doing amazing work, or a charity doing something huge, like the Fashion Targets Breast Cancer event during the Clinton years."

http://www.style.com/vogue/feature/2009_Feb_Desiree_Rogers/
_Vogue, February 2009

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