"The web has become social; 75% of U.S. adults have contact with social media, according to October 2008 data from Forrester.
Television viewership and periodical use is down, online consumption is up.
Users are making and consuming each others' content.
Clearly this is meaningful for brands and marketers. Assets from media they used to control (print, broadcast, online publishing) are migrating to ones they don't. Even worse, the new online party is invite only."
_Reuben Steiger
http://adage.com/digitalnext/post.php?article_id=133785Now how do I take in this information and see what difference I can make?
What does this mean for brand management in the future?
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