karl lagerfeld

always one to set fashion trends as designer of several fashion houses, karl lagerfeld is helping out a good cause with a clever ad that states,

"It's yellow, it's ugly, it doesn't go with anything, but it could save your life."

quite the trendsetter.

http://www.iht.com/articles/ap/2008/06/19/europe/EU-GEN-France-Lagerfeld.php